AXON Guidelines - Unit 1

View the guidelines online at this link:

https://indd.adobe.com/view/977e2637-b7e6-4765-ba5a-3400b9656a22

The AXON brand first appeared in my A-Level work as my Final Major Project. It was a fictional design brand with a focus on exploring anthropomorphic branding to illicit stronger emotional responses within the viewer.

For my current Unit 1 project of creating a fleshed out design studio I decided to revive the brand and redesign its identity with my improved design sense. These brand guidelines are the final output from this endeavour, detailing the various quirks and features of the AXON identity and serving to strengthen its representation should I choose to use it in the future as my own front-end.

Overall I was happy with the result, enough so that I paid to have it printed physically on a staple-bound paperback booklet from https://doxzoo.com/

Due to poor time management this version of the guidelines was somewhat rushed a couple weeks before the deadline, so in the future I would ideally adopt a more methodical approach paired with greater production efficiency - or 'less pratting about' to put it bluntly.